YOU
+ US
It's no secret that every property is unique to the people that call it home.
At Cruz Advisory, we ensure the journey to finding your ideal home is highly tailored and framed with a personal touch. Our combined experience as property buyers ensures a seamless experience that we know you'll enjoy.
When sourcing a quality property there's no such thing as good luck.
It's the application of a customised strategy, seasoned knowhow and a clear understanding of your unique criteria that makes all the difference.
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This precise balance is what keeps Cruz Advisory ahead of the curve.
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ALWAYS
ON POINT
ONE
TO
ONE
Our true point of difference is born
from our genuine, hands-on approach.
By understanding you, your tastes and unique key requirements, we can walk you through a tailored selection of homes and take care of the details – leaving you free to fall in love with your new home.
It's the hidden streets and laneways that give an area its true charm.
Sometimes the ideal home is not where you expect it to be.
Our in-depth knowledge of Sydney, her tightly held streets and unique pockets, enables us to present you with access to hidden gems and opportunities others may overlook.
A LITTLE ABOUT US
Cruz Advisory was founded from a genuine passion for bringing an authentic and considered approach to real estate. Whether a home or blue-chip investment, buying and selling is often an emotional and complex journey,one that calls for both human understanding and a highly strategic lens.
Director, Rachel Cruz leads the agency with deep industry experience and a reputation for delivering a highly personalised, seamless experience for her clients over many years. Rachel sets the strategic direction of every engagement, with her ethos carried through every layer of the advisory.
Together, Rachel and her team delivers a cohesive, end-to-end service defined by clarity, diligence and care.
RACHEL CRUZ
DIRECTOR
INNER WEST SPECIALIST
As Founder and Director, Rachel leads Cruz Advisory with a wealth of experience, an impeccable acquisition record, and a reputation for never compromising on her clients’ vision and objectives.
Having worked extensively across bespoke property transactions for over 14 years throughout Sydney’s Inner West, Rachel combines an in-depth and specialised understanding of the local market with a genuine commitment to delivering what her clients ultimately wish to achieve.
Rachel’s relationships, discretion and instincts enable her to remain ahead of the curve when it comes to unearthing opportunities others are rarely privy to.
Her reputation and standing within the industry are second to none, with her signature approach ensuring she remains front of mind when it comes to referrals, trusted relationships and tightly held opportunities.
HENNA SOLANKI
ASSOCIATE BUYERS AGENT
Henna works in close alignment with Rachel as her trusted right hand in the field, translating advisory strategy into execution as Buyers Agent at Cruz Advisory.
With a strong research background, she brings a highly analytical and detail-led approach to property, combining data-driven insight with a genuine understanding of the people behind each brief. She is genuinely invested in her clients and takes the time to understand not only what they are looking for, but what they are truly seeking to achieve.
Warm, composed and highly approachable, Henna moves comfortably between detailed market analysis and open, grounded conversation. Her ability to interpret complex data—comparable sales, suburb trends and underlying market drivers, ensures every decision is informed and considered.
From search through to settlement, she oversees each stage with quiet precision, ensuring a seamless and highly intentional experience throughout.
Meet Rachel & Henna
CLIENT LOVE
Before being referred to Rachel we had spent 18 months looking for our dream home without luck. Rachel not only took time to understand our needs but refined our brief and kept us solidly committed to it. She was excellent with her insights and was so precise when it came to valuing property. She never lost motivation, even after we saw over 20 houses with her, she just kept uncovering great opportunities..
Rachel has an excellent hold on the Balmain Peninsula and Inner-city markets and she brought us multiple homes that we would never have found on our own. Her negotiation skills and plethora of contacts, not to mention her relationships with agents - were truly invaluable and key to purchasing our amazing home at a fantastic price. Thanks so much Rach, you did amazing for us. We have not lost faith in buyers agents, which several of our friends have..
Jess & Daniel, BIRCHGROVE
I first met Rachel eleven years ago when she walked into my cafe, and little did I know then that our encounter would mark the beginning of a remarkable journey. As we struck up a conversation, Rachel mentioned her profession as a buyers agent, and it didn't take long for me to realise that her expertise and passion for real estate were unmatched.
A few weeks later, I engaged Rachel to assist me in purchasing my first property and from that moment on, she has been an invaluable asset in my life. Over the years, Rachel's support, guidance and friendship have been constant and her impact on my real estate endeavours cannot be overstated.
Recently, Rachel helped me navigate my first auction, where I secured my second investment property, conveniently located right next door to the first one. Her negotiation skills and in-depth market knowledge were instrumental in clinching the deal and her unwavering support throughout the process eased any uncertainties I had.
In Rachel, I have found not only an exceptional buyers agent but also a cherished friend. Her dedication, professionalism and genuine care for her clients' well-being make her stand out in her field. I am incredibly grateful over the years and look forward to continuing our successful partnership in the future.
Thank you Rachel for your commitment and for helping me achieve my real estate dreams
Steven, BALMAIN
We couldn’t have been happier working with Rachel. She came highly recommended and it was easy to see why. Some of the many tasks she undertook for us included educating us on the buying process, unlocking off market opportunities, vetting potential homes and strong price negotiation. All of which increased our effectiveness against competitor buyers and secured us a fantastic new home. If you’re looking for a buying agent, there is no doubt in our minds she’s the best
Matt & Emma, BALMAIN
People like Rachel Cruz are a rare find in the industry. I have known Rachel for five years now and she has secured two beautiful properties for me – professional, well trained, expert of the market trends, inquisitive, excellent negotiator – she never let me down. Even the properties I eventually turned down were a close match to what I expected them to be. If you want to avoid messy and unnerving situations most buyers find themselves in and you want to get the best property and price - call yourself not just any buyer’s agent, you really need to call Rachel Cruz.
Artem, ROZELLE & DARLINGHURST
After months of searching for a larger home, we had become increasingly frustrated by the lack of quality supply, uncertainty around pricing, and repeatedly missing out during negotiations.
After speaking with several buyers agents, Rachel and her team immediately stood out for their market knowledge, strategic thinking and deeply considered approach.
Engaging Cruz Advisory was one of the best decisions we made. The experience was seamless, highly personalised and genuinely supportive from beginning to end. Rachel and her team took the time to truly understand what we were looking for, pursued opportunities relentlessly, and ultimately secured our home in an incredibly competitive auction.
Throughout the process, we felt informed, understood and completely confident in our decisions. Their calm presence, professionalism and expertise transformed what could have been a stressful experience into an enjoyable one.
Rachel and her team are exceptional at what they do and an absolute pleasure to work with. We have already recommended them to friends and family and would not hesitate to engage them again.
Saskia & Ben, ANNANDALE
I trained as a property valuer and so had always been sceptical about the value that buyers agents bring. Surely I could find a house myself and save money? That thinking was tested when I had sold my existing house and the market was moving.. and needed a solution fast.
Rachel was recommended to me as "a buyer’s agent who always put her clients' interests first". She was able to introduce me to properties that were not on the open market and educated me on what I could realistically do without the heartbreak and cost of missing out at auctions. She quickly generated a lot of trust - so much so that when she found the right property off-market I was willing to drop everything in Melbourne to come up to see it. Not only was it the right property, her carefully crafted negotiation strategy, taking advantage of what she knew were the sellers' soft points, meant I paid less for the property than I was prepared to, and my net savings were far more than her fee. She is my absolute go-to and I have no hesitation in recommending her.
Guy, BALMAIN
Thanks so much Rachel – I picked up keys today and couldn’t be happier with my new home!
I can honestly say I couldn’t have done this without your expertise, advice and support so for that thank you. I know I’ll be in the market for another property again soon and you will be the first person I reach out to. Your humble and understanding approach made it so comfortable to work with you – a huge thank you again.
Maya, DRUMMOYNE
We have just sold our place and bought a new home that's grander and more beautiful than we thought possible with our budget, and to top it all off we secured it for tens of thousands of dollars less than what it would've sold for at auction. To say we couldn't have done it without Rachel is an understatement.
As the house completely off-market we simply wouldn't have known it was for sale. Rachel knew the market so intimately, and had so many local industry contacts she tirelessly pursued for us to uncover new opportunities.
I thought I was a good negotiator but all the logic went out the door when I saw our dream home. We would've paid much more for fear of missing out but Rachel managed to secured it at such an amazing price we are still pinching ourselves now. I thought paying significantly below market value was a myth however Rachel had turned that into a reality for us!
On top of all of this Rachel is the loveliest person. She's professional, diligent, warm and she will make sure the buying (and selling if you happen to be doing that as well) process will be as smooth and hassle free as possible.
We are so glad we had Rachel's help throughout this whole process and it's so easy to see why she's one of the best buyer's agents in Sydney.
Jessy & Gareth, STANMORE
Thank you Rachel for your incredible help, expertise and unbelievable speed at turning things around. I am over the moon to be moving into my new home in Birchgrove and it would have been completely impossible without you, your skill and dedication. I can't thank you enough and I hope you will come over for 'thank you' drinks in the new pad once I am in situ!
It has been a complete delight to work with you and I have enjoyed the whole searching process with you so much that I am rather sad it's coming to an end.
I will definitely be calling on your team of experts - your network is unbelievable! You are entirely amazing - thank you so much
Ruth, BIRCHGROVE
Rachel, we want to thank you for the careful, well informed and highly successful work that you did for us in finding our new home. Because of the frighteningly competitive buyer's market that we found ourselves in alongside our urgent need to find a new place quickly there were significant challenges but you made everything easier for us.
We were looking for a set of very particular qualities in our new house. When that house appeared you moved so quickly to secure our home, we could hardly believe that it had happened!
Your knowledge of the local market, your relationships with local REAs and your carefully considered and sharp negotiations skills made all the difference. We don't believe we would have been able to get our new home without you by our side, helping us to identify what we wanted, searching for the right property and then nailing the purchase only a few days after the property came onto the market.
You did all of that with grace and good humour and we feel very lucky that we found you.
Elizabeth & Felix, MARRICKVILLE
We spoke with a number of buyers agents but upon meeting Rachel, we found her to be extremely sympathetic, warm, friendly and fun to work with. We had no hesitation in engaging her to assist us with our on-going search.
Due to our personal circumstances, we gave Rachel a time-limited brief of only 2 weeks to find and purchase a home. Incredibly, after 8 months of searching on our own, in 2 weeks Rachel introduced to us a wide range of available properties that aligned with our criteria, including the home that we would buy. It still amazes us that within the two week period that we gave Rachel we were introduced to a beautiful home, were able to inspect it as much as we needed, and secured the property pre-auction in a competitive market.
Looking back, we would not have been able to purchase our home without Rachel’s assistance and advice. Her extensive network and relationships smoothed the process on multiple fronts and she continued to provide excellent support up to and after settlement.
Above all, Rachel came alongside us, understood what we were after, communicated effectively with us and with the vendor’s agent, managed our expectations around process and she was always there for us. We are absolutely thrilled with the result and our home – we highly recommend Rachel's services.
Rebecca & Josh, LEWISHAM
Rachel and her team were personable, collaborative, and focused. They understood our specific property requirements as first home buyers, but also appreciated our more individual perspectives to provide swift and honest advice.
What we unsuccessfully attempted over 12 months in the competitive Inner West Sydney market, they delivered in 10 days. The team involved us in every step of the process and we were very assured by their expertise, knowledge, and approach.
We have no hesitation recommending Cruz Advisory. You don’t just get a buyer’s agent. You get someone in your corner, and that is invaluable.
Vivi & Jess, STANMORE
Hi Rach,
Just wanted to say once again how happy we are that we got to work with you to find our home. We wanted an edge on finding properties, understanding the market, and rationalising what to pursue and how to negotiate. On all fronts our expectations were completely exceeded, even after already strong recommendations from our sales agent AND mortgage broker. We are still in awe of what you were able to put in motion over a 24 hour period. It was really a "we have a secret weapon" feeling and it was awesome.
Aside from the business end we both enjoyed getting to know you as well and you've always been great to talk with on every level. It made a huge difference to have a calming influence throughout the ups and downs of it all.
I'll try my hand at a testimonial here:
We couldn't be happier. Not only is Rachel an absolute pleasure to work with, her approach to our search for a home brought an awe inspiring change to the whole process. She brings an expert level of strategy and focus, and gave us a competitive edge we didn't know was possible on finding properties early and understanding each unique approach on how best to proceed. We felt empowered and in-control by having her in our corner. We're also grateful for her patience as she got to know us and our specific requirements, and ultimately through that knowledge helped us secure an amazing home. Thank you!
Pat & Eva, STANMORE
House hunting can be exhausting at the best of times, let alone with a toddler and baby and our busy lives! After searching for so many months and missing out at several auctions, we were left feeling frustrated and deflated. Rachel was recommended by a friend and upon meeting - her energy, enthusiasm and expertise reinvigorated our search and we knew we found someone we could trust.
We would not have found our beautiful home without Rachel and we know for sure we would not have closed the deal without her.
From working with Rachel it was evident that she has very close relationships in the industry which we believe gave us a unique edge against the competition, she is a wonderful listener, very patient and a genuinely lovely person to work with. We so enjoyed working with her - she was the best “property therapist” in our eyes and we will miss our daily chats!
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Nicole & Mike, HUNTERS HILL
GET IN TOUCH
Whether you are a buyer, vendor or simply curious to explore your situation within the intricacies of the current market, we're here to assist. Rachel and Henna can advise in areas ranging from sourcing the right home or investment property, refining your brief, bidding at auction on your behalf, or objective advice when selling.
Feel free to fill in the form below or contact us by phone for an initial chat.